All About Tourism and Hospitality: MICE & Events/MICE & Acara

MICE merupakan singkatan bagi Meeting, Incentives, Conferencing and Exhibitions. Events yang juga dipanggil 'acara' merupakan proses pelaksanaan majlis yang telah disusun secara terancang iaitu "a plan public or social occasions".

From left to right: Fazal Bahardeen, Prof Dato' Dr Zainuddin Wazir, Y.Bhg. Dato' Syed Mohamad Aidid bin Syed Murtaza, YB Abdul Malik Kassim, Datuk Barkath Ali Abu Backer, delegation from Belgium, Mr Hani Lashin

Secara umumnya MICE and Events dilaksanakan di tempat-tempat seperti berikut iaitu
1. Performance Arts Center & Arena
2. Hotel & Resorts
3. Convention Centres
4. Exposition Centers

Malaysia kini menjadi destinasi pilihan bagi pelbagai acara bertaraf dunia seperti

F1 Petronas Malaysian Grand Prix, Monsoon Cup, Le Tour de Langkawi, Langkawi International Maritime and Aerospace Exhibitions (LIMA), Raptor Watch dan The Rainforest World Music Festival.

Keunikan Malaysia yang kaya dengan pelbagai khazanah alam semulajadi dan budaya berjaya menarik kedatangan pelancong mengunjungi negara ini untuk menyertai dan mengalami sendiri acara-acara menarik dan penuh bertenaga yang diadakan.

Perkembangan pesat dalam industri MICE & Events ini sudah semestinya memberi impak besar kepada sumbangan pendapatan negara selaras dengan misi Tourism Malaysia sendiri iaitu memasarkan Malaysia sebagai sebuah destinasi yang terunggul di rantau ini.

MyCEB sebagai agen promosi acara di Malaysia

Malaysia Convention & Exhibition Bureau (MyCEB) yang ditubuhkan pada 2009 dibawah Kementerian Pelancongan Malaysia bermatlamat menjadikan Malaysia sebagai salah satu negara pilihan utama destinasi penganjuran acara peringkat antarabangsa.

Penulis sempat memetik daripada laman web MyCEB berhubung pendapatan negara berpunca dari penganjuran MICE and Events pada tahun 2011 yang berbunyi seperti berikut iaitu:

"In 2011, MyCEB supported 29 convention bids and 20 corporate incentive groups representing 35,750 delegates and an economic value of RM382 million (USD123 million). It also assisted 130 meetings and conventions, 6 exhibitions and 62 corporate incentive groups, which contributed an estimated economic impact of RM 1 billion (USD344 million) to Malaysia. "

Penulis juga merujuk kepada laman web MyCeb bagi data-data pencapaian Malaysia dan faktor-faktor membantu Malaysia menjadi salah satu pilihan dalam penganjuran MICE and Events
.

Smart discussion with the industrial player during the tea break

Faktor Menjadi Pilihan Penganjuran MICE and Events di Malaysia

1. Kestabilan Politik dan Kesejahteraan

Malaysia is ranked the most peaceful country in South East Asia and the 4

th safest in Asia Pacific after New Zealand, Japan and Bhutan. It is also the 20th safest and peaceful out of 158 countries in the world (Global Peace Index 2012)

"Malaysia lies in the fusion of it all, into a country that is one of the safest, most stable and easiest to manage in South East Asia." (Lonely Planet Guide)

2. Terdapat Pelbagai Pilihan Tempat/VENUES

Malaysia mempunyai tempat-tempat penganjuran acara yang pelbagai dalam jumlah yang banyak samada bagi kapasiti muatan rendah sehinggalah ke jumlah peserta yang besar iaitu seperti berikut:
a. Kuala Lumpur Convention Centre    www.klccconventioncentre.com - Asia’s first Green Globe Benchmarked venue (Green Globe earthcheck™) - City centre location, 1,500 accommodation rooms on site, 12,000 accommodation rooms within 15 mins walk
- ISO 9001 (Quality), ISO 22000 (Food Safety), ISO 14001 (Environment), OHSAS 18001 (Health & Safety)
- Perfect fit with 3,000-seat plenary, 9,700 sqm exhibit space and ample breakout rooms - Conducive business environment
b. Borneo Convention Centre Kuching (BCCK)     www.bcck.com.my - Located 5km from Kuching, Sarawak, East Malaysia - Opened in June 2009, BCCK is the first purpose-built convention centre in Borneo to accommodate conferences, exhibitions and multi-dimensional events.
- Great Hall with 2,793 sqm complemented by 14 additional meeting rooms
c. KL Metropolis    www.klmetropolis.com - Centrally located in the upscale Duta area. - Comprises of 22 office, residential and hotel towers, one landmark tower possibly reaching 100 storeys, two retail centres and exhibition centre spanning across 75.7 acres.
- The new Matrade Exhibition Centre will be the largest exhibition centre with a well-developed space of 1 million sq. feet, slated to be completed by 2014.
　
d. Other Meeting Facilities

VENUE

No of Meeting Rooms Plenary
(pax) Banquet
(pax) Exhibition (sqm) Reception (pax) Mahsuri International
Exhibition Centre (Langkawi) 6 1,600 1,200 20,000 1,800 Genting International
Convention Centre (Pahang) 18 4,200 2,000 14,000 3,100 Kuala Lumpur Convention Centre (Kuala Lumpur) 36 3,000 3,000 9,710 6,000 Matrade Exhibition & Convention Centre (Kuala Lumpur) 8 1,500 1,200 33,000 2,000 Putra World Trade Centre (Kuala Lumpur) 17 10,000 7,500 35,000 10,000 Putrajaya International
Convention Centre (Putrajaya) 37 3,000 2,800 8,000 5,000 Shah Alam Convention Centre (Selangor) 6 2,500 1,700 2,240 3,000 Sunway Convention & Exhibition Centre (Selangor) 55 4,000 2,500 4,880 3,500 Melaka International Trade Centre (Malacca) 8 1,100 600 13,000 1,000 Persada Johor International Convention Centre (Johor) 10 3,100 2,100 6,000 2,500

Borneo Convention Centre Kuching (Sarawak)

18 5,000 2,000 2,790 3,500

Acara yang bakal diadakan di Malaysia pada tahun akan datang adalah seperti berikut iaitu:

Recent Association Meetings Secured for Malaysia Year

Event Name Venue/Host City Expected
Delegates 2012 IOF Regional Asia Pacific Osteoporosis Meeting Kuala Lumpur Convention Centre 1,250 40th SEANET Convention Kuala Lumpur 1,000 43rd Union World Conference on Lung Health Kuala Lumpur Convention Centre 2,800 2013 Wounds International Conference Kuala Lumpur Convention Centre 1,000 Women Deliver Conference 2013 Kuala Lumpur Convention Centre 4,500 World Marketing Summit Kuala Lumpur 2,000 Global Women Summit Kuala Lumpur 1,000 International Dragon Award (IDA) Annual Conference Kuala Lumpur Convention Centre 5,000 7th IAS Conference on HIV Pathogenesis, Treatment and Prevention Kuala Lumpur Convention Centre 6,000 2014 XXV International Federation of Surveyors Congress Kuala Lumpur Convention Centre 3,000 12th International Congress on Obesity 2014 Kuala Lumpur Convention Centre 3,000 International Convention of Toastmasters International Kuala Lumpur Convention Centre 2,000 Routes Asia 2014 Borneo Convention Centre, Kuching 500 2015 Human Genome Meeting Kuala Lumpur Convention Centre 1,000 Annual Meeting of the Asia Pacific Association of Cataract and Retractive Surgeons (APACRS) Kuala Lumpur 1,500 44th International Federation of Training and Development Organizations World Conference 2015 (IFTDO) Kuala Lumpur Convention Centre 1,500 2016 15th International Peat Congress (IPC) 2016 Kuching, Sarawak 700 The Asia Pacific Congress of Allergy, Asthma
and Clinical Immunology Kuala Lumpur 1,500 IEEE International Conference on Communications 2016 (ICC) Kuala Lumpur 1,500
Perkembangan pesat dalam industri MICE and Events ini secara tidak langsung turut memberi kesan positif kepada pembangunan infrastruktur yang berkaitan iaitu seperti berikut:

Infrastructure Developments

 New low-cost carrier terminal: Kuala Lumpur International Airport (KLIA) 2

The KLIA2 is slated to be completed by April 2013 and would be the largest LCCT in the world with an annual capacity to handle 45 million passengers. Construction now at 51.78 per cent completed, the project was 89.9 days ahead of its original schedule. KLIA2 would offer retail space of close to four times that at the current LCCT.

 Greater Kuala Lumpur Plan Development of Mass Rapid Transit (MRT) and Extension of the Light Rapid Transit in Kuala Lumpur

The MRT project is the largest infrastructure development ever undertaken by Malaysia

Expected to be completed by 2020, the project would cover a radius of 20km from the city centre

The MRT will increase connectivity and accessibility to, from and within the city (thereby improving

flexibility to travel and conduct business)

Construction of Pedestrian Walkways City Centre will provide convenience and flexibility for visitors

Developed in phases, 562-metre long elevated and air-conditioned walkway has been completed. The walkway links K- A series of walkways (total 42 km) linking the retail and tourism trail between Bukit Bintang and Kuala Lumpur uala Lumpur Convention Centre to the Impiana Hotel and the hotel to the Pavilion bridge crossing in Bukit Bintang.
Expansion of the Kuala Lumpur Convention Centre

The 10,000 sqm boost in meeting space is expected to generate a 40% increase in revenue when completed by end-2013.